Email marketing is one of the most powerful tools you'll ever have as a marketing or sales person. With just your list of emails and names, you can reach out to thousands of individuals at a time, but with an ever growing number of senders all vying for a prospect's limited time and attention, crafting remarkable emails that stand out in an inbox and build personal relationships is increasingly important and difficult.
Whether you're looking to reengage an old contact, welcome a new subscriber, or nurture a lead, you'll be competing against the thousands of brands that person is going to be exposed to in one day alone. So, how exactly are you going to write an email that cuts through the noise and establishes a one-to-one relationship? The three steps below will help lay the foundation for successful relationship building through email marketing and selling.